While alternative healthcare practitioners provide invaluable services to their patients, they’re currently denied many of the benefits afforded to conventional healthcare providers. Examples include the inability to accept insurance for most or all of their treatments and lack of network referrals that traditional doctors enjoy. These two examples alone account for a significant reduction of new patients in comparison to what a conventional doctor would see. So the question becomes, how to gain more patients/clients?
1. There are a lot of pain patients.
100 million Americans, about 1 in 3, are in chronic pain. There are more people in chronic pain than have cancer, heart disease and diabetes combined.
2. They really need you
Pain patients are being ill served by conventional medicine.
There are more ways than ever to advertise your alternative healthcare practice. Choosing the right one involves weighing the costs and probable benefits or return on investment (ROI). No advertising offers a guarantee of clients/patients so the more you spend, the more financial risk you’re taking.
Here’s a list of the top ways to advertise and probable costs and benefits: