1. There are a lot of pain patients.

56% of Americans are in chronic pain, according to a 2021 Harris Poll. There are more people in chronic pain than have cancer, heart disease and diabetes combined.

2. They really need you

Pain patients are being ill served by conventional medicine. The most common treatment, opioid drugs, has caused many to become addicted, the rest to become dependent. Now that the opioid crisis has reached catastrophic proportions, many pain patients have had their medications reduced or discontinued without being offered any other treatment. Many have become tolerant of the drugs and no longer get relief. Others are being given other dangerous or ineffective drugs. Surgical interventions, especially for back and neck pain, fail often and often leave the patients worse off than they were before. Failed back surgery syndrome is now a common diagnosis. Many pain patients are desperate for alternatives.

3. You have skills that can really make a difference

Do you provide any of the following therapies in your practice: Acupuncture, biofeedback, chiropractic, energy medicine, electrical stimulation therapies, exercise programs, health coaching, herbal medicine, homeopathy, hypnotherapy, massage, mind/body medicine, neurofeedback, nutritional medicine, osteopathy, physical therapy, psychotherapy, stem cell therapy? Then you are most likely very skilled in helping pain patients get relief.

4. Helping them is very rewarding

When you help a pain patient who has suffered for years or decades to find relief, they are very grateful and you will have earned your place in heaven.

5. Niche marketing generally works better than marketing to the general population

When you market to a general population saying you can help everyone with their problems, patients are less attracted to your service than if you say you specialize in a problem they have.

6. You can market to pain patients easily and inexpensively through the Alternative Pain Treatment Directory

Purchase a provider listing on the new Alternative Pain Treatment Directory now for a very reasonable cost. 

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